A short animation made for instagram to spread the message about the importance of voting in the 2020 US Election. Whether you vote by mail or in-person… Please Just Vote!

To match the enthusiasm around the launch of Glassdoor’s first podcast, we came up with some really fun animated stickers and promo graphics.

Sometimes it’s not possible to hire an illustrator, because of timelines or budget. But that’s no reason to use artwork that’s off-brand. Working with the GD team, I created these illustration usage guidelines as a way to make sure that all custom artwork and stock illustrations are cohesive and on-brand.

The Versal platform is a modular learning system – meaning authors can break down large concepts into smaller, more easily digestible modules.

In this way, Versal is much like a kit of parts that when combined, create a larger whole. This became the starting point for the visual identity – basic geometric shapes (building blocks) that could be rearranged and abstracted to create a larger system.

Working with the marketing team, we created campaigns that follow marketing best practices while staying true to the brand’s style. We continually updated our main landing pages as new product features were released, keeping the imagery feeling fresh and relevant. Over 2 years we dramatically improved conversion rates which ultimately led to more paying customers.

All of our pages were designed in Sketch, delivered to our engineering team through Zeplin, project-managed through Jira and released to the web after rigorous testing.

See image captions for live web links.

Reebok retail product photography, shot by David Emmite. Using upward angles and low to the ground positions, we shot 5 categories for the global Reebok brand. In each photo David and I worked together to frame the shots in ways that let the background tell much of the story.

Branding for an artist collective of 20+ craftspeople of varied disciplines. The inspiration for the identity comes from childhood memories of creative freedom. I started by translating the B.A.C.C. letterforms into basic shapes.

Half circles, perfect triangles and not-so-perfect triangles; imagining how the other members might make the shapes in their own medium - clay, wood, metal, or paper.

Branding for a contemporary classical music blog, playlister, and label. The logo is based on the artwork of owner and architect Robby Gilson.

Particular Sound is a balance of old and new - traditional and experimental. The logo takes on a constructed quality while referencing traditional type structures.

A national print advertising campaign for Wisk® Laundry Detergent that highlights the ways that kids pick up stains. Every stain has a story from building a monster ‘PB&Everything’ sandwich, to riding through the neighborhood on a Big Wheeler. (Images 1 & 2, photography by Nick Onken)

Big Swell is a small digital advertising shop based in Connecticut. As the name suggests, Big Swell is inspired by surf culture. Many small businesses miss out on opportunities because they don’t know how to run an AdWords campaign or how to build a website. Big Swell aims to help small business owners like these to find ‘their wave’ and maximize digital engagement.

In 2012, Dicks Sporting Goods redesigned their retail environment to capture the ‘Spirit of the Athlete.’ The task of finding and creating photography for over 20 retail categories was awarded to TracyLocke, where I led the art direction for the project. The final result is a combination of 150+ licensed photos plus 5 photoshoots for the largest categories (baseball, football, solo hiking, group hiking, & kids outdoor)

Images 1,5-8 photography by Steve Bonini