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Hello, Hello - I'm a senior design lead who believes great design happens when strategy, systems, and people align. Over 15 years, I've helped small brands find their footing and large organizations refine their identities, always with an eye toward building the kind of frictionless workflows that let creative teams do their best work.
I specialize in design systems, brand identity, and motion graphics, but what I really love is mentoring junior designers and creating the conditions for collaboration. Whether I'm developing a content strategy or establishing visual principles, I focus on clear communication that gets everyone aligned on what matters.
What words of advice would you give your younger self?
Pursue your passions sooner: Don't be afraid to follow your heart and do what makes you happy. Life is short, and it's important to do what you love.
What's the most creative thing you've ever done?
Starting my own studio art practice, creating artwork to show and sell at craft fairs around San Francisco.
What's your super power?
Telling brand stories through motion, animation, and design.
What aspects of your work are you most passionate about?
I've always enjoyed the creative process and generating new ideas, but lately I have found that building strong relationships with teammates and mentoring junior designers has become a greater source of fulfillment.
What was the most impactful class you took in school?
Drawing & Painting in high school. It was my first exposure to the world of graphic design as a creative industry and it completely captured my imagination from that moment on. So much so that I switched my major from Architecture to Design.
Hidden Power:
A knack for delivering clear, constructive, and actionable creative feedback with kindness.
Biggest Achievement:
Founding and growing my own small design business and building evergreen client relationships.
In my free time:
You might find me hiking redwood forests or building Ouija boards.
What's the most useful business-related book you've ever read?
Design Leadership: How Top Design Leaders Build and Grow Successful Organizations.
What's your favorite non-business book?
A book that I often find myself daydreaming about, even years after reading it, is "Dhalgren" by Samuel R. Delany. It's a complex and mind-bending novel that explores a loop of shifting realities and fragmented identities in a dystopian American city.
If money were not an issue, what would you be doing right now?
Running a start-up for one of the hundreds of creative ideas I have 😅.
CLIENTS
Redfin (acquired by Rocket Companies)
Intercom
Glassdoor
HiRoad Assurance (Blueowl)
Course Hero
Resilio, Inc
Issuu
OpenTable
Marin French Cheese
Gatorade
Reebok
Safeway
Target Up&Up
SC Johnson
Dick’s Sporting Goods
Lipton
EDUCATION
B.F.A. Graphic Design
School of Art and Design
SUNY Purchase 2009